Meet your brand's DREAMteam. 

Destination branding is our forte.
Get to know our BOLD innovators

Our team combines passion for health, media, marketing and business to bring poignant, holistic solutions to your brand in partnerships that will elevate you for years to come.

Whether you are just preparing to scream SUCCESS from the rooftops (and to investors) or already in gear and ready to elevate sales enough to disrupt the market, our team has the chops from Start Ups to Enterprise.

  • Jonathan J Mentor
    Founder & CEO

    Jonathan J Mentor is the founder and CEO of Successment, a digital branding solution based in New York that specializes in elevating brands in the employee solutions & technology space.

    With a diverse background in global health consulting, HR and start up marketing, Jonathan's passion, curiosity and deep industry expertise have led him to emerge as a fresh, disruptive thoughtleader of color within the space.

    Seen in BenefitsPRO, Spot on Insurance, Insurance Nerds, Employee Benefits Magazine, IBANY Communications and Minorities in Media (MIMs)

    Jonathan is a native of New York City. When he is not in consulting clients on brand disruption he can be found traveling to industry events, debating with tastemakers or fingerpainting with his young daughter Zariah Rose.

  • Vanessa K. DeCarbo
    Director of New Business Development & Advancement

    Vanessa K. DeCarbo combines communications savvy and commitment to client success into development of actionable solutions to market demands. 

    Vanessa brings over 20 years of professional experience in corporate communications, talent acquisition, and business development. Big picture strategy, process improvement, and customer satisfaction drive Vanessa's ability to grow client business. 
    Vanessa has worked on global digital marketing campaigns as an executive with international firms such as the Inter Public Group and Golin Harris. She has also perfomed in house for brands such as POM Wonderful, FIJI Water, and Teleflora. Vanessa ran a boutique communications agency representing not-for profit organizations, actors, models, and publicly held companies.  Vanessa is relentless in her pursuit of client success.

    Vanessa holds an undergraduate degree from Colorado College in Community and Organizational Development, a graduate degree from Mercy College in Elementary Education, and is an MBA candidate at Rutgers. 

    Vanessa’s motivation is inspired by her daughter, Mia Simone.
  • W. Sky Downing, MBA
    Director of Strategy & Operations

    W. Sky Downing is an accomplished digital marketing profesional with over 10 years of experience leading brand elevation for global enterprises. She has mastered the art of building digital ecosystems, creating content strategies, increasing client revenue and media planning.

    Sky has worked with brands across North America, Europe, and the Middle East leading diverse teams and developing innovative digital campaigns for brands such as United Nations – UNHCR, Nestle, Johnson & Johnson, Canon, GE – General Electric, Nokia, Getty Images, Google, Microsoft, and IBM.

    Sky’s core focus has always been to deliver flawless results, drive sales through marketing, strategic development of brand identity, advanced media planning, content creation, and targeting optimization.

    A native of Queens, NY, Sky is passionate about minorities in business and social justice.

  • Francois Modarresse
    Board of Advisors

    Francois Modarresse is a seasoned marketing executive and serial entrepreneur with over 20 years of experience in digital media technologies, web & mobile services and social media.

    After spending time leading global product development and marketing with industry leaders such as Philips Electronics and Dolby he moved on to consult for multi-national operations such as to the European-American Enterprise Council and the Entertainment Identifier Registry (EIDR) and was involved with the acceleration of several startups.

    Francois sits on Successment's board of advisors and advises the team on marketing operations, venture capital, strategic planning and product development.

    Francois' passion for entrepreneurship is only eclipsed by his love of friends, family and world culture. He currently resides in Las Vegas, NV

  • Irfan Jafrey, JD, MBA
    Board of Advisors

    Irfan Jafrey is a father, serial entrepreneur, philanthropist, accomplished author and contributing editor for Forbes, Inc., and CIO Media.  

    Irfan's career in technology spans nearly 20 years. Of his acheivements was engineering the digital marketing agency Performics- Doubleclick which has since been acquired by Google

    A native of Pakistan and resident of Chicago, IL Irfan has found his passion in supporting promising technology ventures including his current project: Roosterly, a social media automation technology.

    Irfan sit on Successment's board of advisors and provides the team insight on business development, legal counsel, sales, venture capital and technology.

 Be Bold. Tell Your Story. Drive Sales.