RevOps Case Study
Data Analytics Saas

Growth Focused Outcome

Growth in Organic Traffic

+ 0 %

+1931 Twitter Impressions

in GTM from a new account

+2033% LinkedIn Impressions

in GTM from an established account

+3600% Search Impressions

in GTM

Time Frame: 5 Months

Data Analytics SaaS Startup Unleashed RevOps Science® to Increase Pipeline By $1.25M

The Challenge

Datateer is a Denver-based B2B startup providing a managed analytics platform and Analytics-as-a-Service. While their sales enablement capabilities were good, their growth vulnerabilities included building their awareness and strengthening their pipeline.

The Opportunity

Datateer had few focused content offerings or social. BOOM ® revealed numerous opportunities to target 3 underperforming Growth Pillars: Awareness, Engagement, and Enablement.

The Solution

Using our Revenue Growth Formula®, we began a strategic campaign targeting awareness, engagement, and enablement pillars:

Built their awareness platforms
Powered their Go to Market processes
Unlocked additional avenues of outreach
Prioritized their lead and partner sales pipelines

The Actions

Powered by Parallel Growth Plans®, our actions included creating, posting, monitoring, and maintaining social campaigns, as well as whitepaper, blog, and video production/promotion to push awareness and engagement. One-sheets and short sales playbooks helped partner channels to be more successful.

Examples of Work

The team at Successment is exactly what I was looking for in a marketing team. I'm not a marketer, so I need not only experts in all the mechanics and tools of the trade, but also people who would advise and help form our strategy. With Successment, we have moved farther in 2 months than in our previous 2 years in business.