Jonathan Mentor GOT BOLD at the 2019 Business Insurance Diversity & Inclusion Leadership Conference. The topic of the session is Demonstrating Value through Powerful Personal Branding for Risk and D&I Professionals.
Jonathan joined Spot On to share what Successment is all about and how it can help both employee and employer form better relationships and to better understand one another. He explains the need for this kind of platform and how benefits awareness transforms employee health. He describes how the platform works and what their services entail. Jonathan also shares advice for those who want to innovate the insurance industry with an original idea.
"Sales is a push and branding is a pull, and this momentum should be carefully balanced. Integrating the sales team into the company’s brand strategy refines the message for future sales prospects and provides valuable intel for marketing. What persuaded the prospect to move forward with the sale? Was it an article they read? An ad? A social mention? Part of the sales team’s discovery process should be recording the answers to these questions for marketing to leverage intelligently to ensure brand strategy holds relevance and appeal to their target audience."
“One of the most important sales metrics marketers and sales pros should be tracking are brand mentions,” says Jonathan Mentor of Successment – Vivid Digital Branding.
“In an increasingly social market, brand mentions online are often overlooked as an important sales metric. If people are discussing brands online it indicates that they are contemplating a sale, voicing an opinion about a sale, or expressing dissatisfaction with a sale.”
"I always recommend for a small group client with a small, in-house administrative staff to outsource COBRA administration," said Jonathan Mentor, a former health insurance consultant and now founder and CEO of Successment. "It's a nominal cost that protects against a huge exposure to liability if properly executed."
"What Pros Are Saying: We polled pros on which categories of healthcare startups are least likely to have a meaningful impact on healthcare."
"With the industry trend pointing in the direction of value-based care and patient-centered medical homes, health systems have a distinct advantage in that they serve multiple specialties." — Jonathan J. Mentor, Successment CEO
Jonathan Mentor of Successment shares some quick tips to make your PR pitch emails digestible.
“PPC can put your name, logo, and message in front of the right eyes, but it’s not as intentional as SEO.” ––Jonathan Mentor, Successment CEO
What are the various types of public relations jobs? What are some of their roles?
We asked PR experts to provide us with some insights and Jonathan J. Mentor, CEO of Successment, weighs in.
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