+300%
Growth in Organic Traffic
RevOps Case Study
Datateer
Data Analytics SaaS
+300%Growth in Organic Traffic
Time Frame: 5 Months
RevOps Case Study
Growth focused outcomes
Time Frame: 5 Months
+1931 Twitter Impressions
in GTM from a new account
+2033% LinkedIn Impressions
in GTM from an established account
+3600% Search Impressions
in GTM
5 Months
Time frame
Datateer · RevOps Case Study
Data Analytics SaaS Startup Unleashed RevOps Science® to Increase Pipeline By $1.25M
Datateer is a Denver-based B2B startup providing a managed analytics platform and Analytics-as-a-Service. Using our Revenue Growth Formula®, we began a strategic campaign targeting awareness, engagement, and enablement pillars: Built their awareness platforms, Powered their Go to Market processes, Unlocked additional avenues of outreach, Prioritized their lead and partner sales pipelines.
The Challenge
Datateer is a Denver-based B2B startup providing a managed analytics platform and Analytics-as-a-Service. While their sales enablement capabilities were good, their growth vulnerabilities included building their awareness and strengthening their pipeline.
The Opportunity
Datateer had few focused content offerings or social. BOOM® revealed numerous opportunities to target 3 underperforming Growth Pillars: Awareness, Engagement, and Enablement.
The Solution
Using our Revenue Growth Formula®, we began a strategic campaign targeting awareness, engagement, and enablement pillars: Built their awareness platforms, Powered their Go to Market processes, Unlocked additional avenues of outreach, Prioritized their lead and partner sales pipelines.
The Actions
Powered by Parallel Growth Plans®, our actions included creating, posting, monitoring, and maintaining social campaigns, as well as whitepaper, blog, and video production/promotion to push awareness and engagement. One-sheets and short sales playbooks helped partner channels to be more successful.
SUCCESSMENT
Examples of Work
The team at Successment is exactly what I was looking for in a marketing team. I'm not a marketer, so I need not only experts in all the mechanics and tools of the trade, but also people who would advise and help form our strategy. With Successment, we have moved farther in 2 months than in our previous 2 years in business.
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