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Frequently asked questions
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  • What exactly is branding?

    Branding how a company makes a memorable impression on their target market and it allows your customers and clients to know what to expect from your company. 

    Brand Strategy is a way of putting your value proposition ahead of the competitors and clarifying what it is you offer that makes you the better choice. 

    Your brand strategy should be designed to be a true representation of who you are as a business, and how you wish to be perceived. 

  • How does branding drive sales?

    Branding and sales go side by side. Upon reputation only, branded companies can have many billions worth of sales annually. When it comes to branded companies, they sell value rather than products. This helps in future sales of products new and old alike. Think of Mercedes Benz vs. Toyota. Both companies have market share but one sells on luxury while the other one sells on dependability.

    Your branding directly impacts the size and strategy of your sales and retention teams.

  • What's the difference between branding and marketing?

    Marketing is the practice of tacticians, branding is the practice of strategists.  

    Marketing may raise visbility of a company, but the brand is bigger than any particular marketing effort. The brand is not only when prospects SEE your brand, but what they UNDERSTAND about it.  

    Branding is what remains after the marketing has hooked the prospect. It is the connection and value a buyer assigns to your solution and whether or not, they understand what makes it superior.

    Brand strategy determines if your taget audience will become a loyal client. Marketing tactics may convince your customer to demo your technology and maybe it isn't quite apparent whether this solution is needed to the buyer, but it is the brand that will determine if that buyer converts and remains loyal to your company.

  • What's the best way to get in touch?

    We'd love to hear from you. Feel free to connect via our contact form. We'll be in touch shortly thereafter, typically within 48 hours.

  • Where are you located?

    We are proudly located in New York City but we work with clients worldwide.

  • When are you available?

    Monday-Friday except major US holidays from 8am-6pm.

  • What forms of payment do you accept?

    We accept all major credit cards, direct bank transfers, cashier's checks, e-checks, GooglePay, ApplePay, PayPal and Square.

  • What makes Successment my ideal business partner?

    Did you know that the average cost to hire ONE senior marketing executive in the US is around $98,000 a year? That doesn't factor in benefits, payroll taxes and support staff an in house executive may require to deliver results.

    Successment offers each client an expert digital marketing team of 7 led by a Success Executive with a minimum of 10 years experience all with one goal in mind: DRIVE SALES! See our Client Concierge model here.

    We take the time to listen to our clients and work toward their needs. We take your business seriously, developing specific strategies to address your goals.

  • Do you work with competing brands at the same time?

    No. As the premiere digital branding solution we exercise exclusivity in selecting the right clients to work with and elevating them to destination brands. It would be a conflict of interest to fully commit to working on two brands that compete in precisely the same space.

    Part of our onboarding process during the Seed Module is not only to ask you to identify who your direct competitors are but also to uncover rivals who may have gone unnoticed.

    While we are in an active partnership we will not entertain solution requests from the known competitors of our clientele.

  • How do your contracts work?

    You'll be happy to know that we do not have minimum contractual periods although we highly recommend a 6-12 month commitment in order to see results and increased sales metrics.

    We are selective in who we choose to elevate and have minimum standards for shorter term projects.

    At this time our Modules are packaged and we do not offer "a la carte" services.

Be bold. Tell your story. DRIVE SALES.


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We'll prove that we can make your brand BOLDER!