Selling & marketing to employers or HR takes finesse.
*Ta-Da*... We love finesse!

This is where we dish on sneaky little tactics to win the hearts (and budgets) of employer prospects. Along the way, you'll learn how to dial into the language of HR to position your brand as the magic lamp they've been dreaming of. Oh yea, we also unpack all of those buzzy digital marketing acronyms and terms you've been Googling.
  • AI Can Be Used To Solve for Autism
    *Guest Post* - from the Infocurrents Blog
    October 4, 2019 at 12:00 AM
    According to 2019 census data, 51% of Americans received their healthcare coverage through employment. Digital Health. HealthTech. WellTech. A quick...
  • What Most Businesses Get Wrong About Team Building
    *Guest Post* - From Team Building Kits Blog
    October 4, 2019 at 12:00 AM
    At Successment, we're obsessd with BOLD brands changing the world and electrifying outcomes. That's why we take to the industry and learn w...
  • What's In A Name? Earned, Owned, or Paid Media?
    August 23, 2019 at 12:00 AM
    When it comes to content marketing, there are three different types of media to consider in your business’ marketing strategy. Earned, owned and paid...
  • Marketing, Tigers & BEARS! (Oh my!)
    July 8, 2019 at 12:00 AM
    Marketing, Advertising and Branding are all key components utilized by successful companies.  However, there are crucial differences between thes...
  • How a Solid Digital Brand Drives Sales
    July 1, 2019 at 12:00 AM
    The ultimate goal of any business is to sell more products or services. In some ways, the Internet makes it easier for us to achieve this goal. There ...
  • Here's How Thought Leadership Drives Sales
    June 19, 2019 at 12:00 AM
    Thought leadership has long been an undervalued aspect of a company’s brand strategy. This is despite the fact that a recent Forrester study demonstra...
  • Why Employee Perks are CRITICAL to Employer Brands
    June 12, 2019 at 12:00 AM
    Fifty years ago, all companies needed to do to attract employees was to offer the simple promise of a steady job and a decent wage. My my, my, how thi...
  • Top 3 Employee Benefits #Buzzwords
    March 14, 2019 at 12:00 AM
    This article was originally featured on the BenefitsPro website.The Employee Benefits landscape is getting noisy. The headlines are everywhere about A...
  • Countdown to Innovation: Employee Benefits & InsurTech
    December 17, 2018 at 12:00 AM
    The Employee Benefits landscape is getting noisy.  The headlines are everywhere about American healthcare costs skyrocketing. According to SHRM, the c...
  • Watershed! 2019 Student Loan Repayment Benefit UPDATE
    December 7, 2018 at 12:00 AM
    The Student Loan Repayment Benefit is BIG NEWS lately and it's no longer being dismissed by Benefits Consultants as a passing fad.The fever pitch...

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