Selling & marketing to employers or HR takes finesse.
*Ta-Da*... We love finesse!

This is where we dish on sneaky little tactics to win the hearts (and budgets) of employer prospects. Along the way, you'll learn how to dial into the language of HR to position your brand as the magic lamp they've been dreaming of. Oh yea, we also unpack all of those buzzy digital marketing acronyms and terms you've been Googling.

  • Selling an Employee Tech Solution to HR? Here’s What You Need to Know.
    October 24, 2019 at 12:00 AM

    Let’s be real here. HR already has a plate full of costs, expectations, and time-sucking tasks when it comes to employee benefits – so why on Earth would they want to hear about your non-insurance benefits and all their shiny, innovative tech-based adva...

  • AI Can Be Used To Solve for Autism
    *Guest Post* - from the Infocurrents Blog
    October 4, 2019 at 12:00 AM

    According to 2019 census data, 51% of Americans received their healthcare coverage through employment. Digital Health. HealthTech. WellTech. A quick search for these buzzwords generates thousands if not millions of posts about the kinds of tech so...

  • What Most Businesses Get Wrong About Team Building
    *Guest Post* - From Team Building Kits Blog
    October 4, 2019 at 12:00 AM

    At Successment, we're obsessd with BOLD brands changing the world and electrifying outcomes. That's why we take to the industry and learn what it takes to become a trendsetter brand in the Employer & HR facing market from the experts....

  • What's In A Name? Earned, Owned, or Paid Media?
    August 23, 2019 at 12:00 AM

    When it comes to content marketing, there are three different types of media to consider in your business’ marketing strategy.

    Earned, owned and paid media are all different elements of a great content marketing strategy; and while some companie...

  • Marketing, Tigers & BEARS! (Oh my!)
    July 8, 2019 at 12:00 AM

    Marketing, Advertising and Branding are all key components utilized by successful companies. 

    However, there are crucial differences between these three terms and it’s important to understand those subtle nuances in order to grow your busine...

  • How a Solid Digital Brand Drives Sales
    July 1, 2019 at 12:00 AM

    The ultimate goal of any business is to sell more products or services.

    In some ways, the Internet makes it easier for us to achieve this goal. There are more opportunities to reach our target market than ever before thanks to social media, searc...

  • Here's How Thought Leadership Drives Sales
    June 19, 2019 at 12:00 AM

    Thought leadership has long been an undervalued aspect of a company’s brand strategy. 

    This is despite the fact that a recent Forrester study demonstrated thought leadership has a greater impact on the ideas of potential buyers above all other for...

  • Why Employee Perks are CRITICAL to Employer Brands
    June 12, 2019 at 12:00 AM

    Fifty years ago, all companies needed to do to attract employees was to offer the simple promise of a steady job and a decent wage. My my, my, how things have changed. Think about it.

    Would Google be half as interesting without their new age napp...

  • Top 3 Employee Benefits #Buzzwords
    March 14, 2019 at 12:00 AM

    This article was originally featured on the BenefitsPro website.

    The Employee Benefits landscape is getting noisy. 

    The headline...

  • Countdown to Innovation: Employee Benefits & InsurTech
    December 17, 2018 at 12:00 AM

    The Employee Benefits landscape is getting noisy. 

    The headlines are everywhere about American healthcare costs skyrocketing. 

  • Watershed! 2019 Student Loan Repayment Benefit UPDATE
    December 7, 2018 at 12:00 AM

    The Student Loan Repayment Benefit is BIG NEWS lately and it's no longer being dismissed by Benefits Consultants as a passing fad.

    The fever pitch of the Student Loan crisis has broken the $1T American debt ceiling and shows no signs of slowi...

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